Outside of a few stray tracks and guest spots, Lil Baby’s studio output remained limited in 2019, especially considering how prolific the rapper had been during the prior two years. He stayed quiet last year, then teed up a defining project. 1 album with Wunna, while he and Baby have continued to feed off of each other with guest spots on each others’ respective projects.Ĥ. Gunna has spent the past year-and-a-half becoming a brand name himself, recently notching his first career No. The set’s breakout single “Drip Too Hard” became another top 10 hit for Lil Baby, while Drake and Young Thug guested elsewhere on the track list. In hindsight, however, the critical response should have been even more celebratory: Drip Harder is front-to-back sensational trap music, with a pair of ravenous artists trading rhymes over top-notch production and becoming stars over the course of 38 minutes. He released a collaborative masterclass.ĭrip Harder, the mixtape from Lil Baby and fellow rising Atlanta rapper Gunna, received positive reviews upon its release in October 2018, a few months after “Yes Indeed” helped establish Baby as a star. The song was the right stamp of approval at the right time, and became both Lil Baby’s first top 10 Hot 100 hit and the anchor of his debut album, 2018’s Harder Than Ever, which peaked at No. In addition to guesting on BlocBoy JB’s “Look Alive,” Drake hopped on “Yes Indeed,” and dominated the song’s first 40 seconds - before ceding the floor to Lil Baby and effectively introducing him to millions of unfamiliar listeners. Released in May 2018, the single arrived at the beginning of The Unofficial Summer of Drake, with the superstar’s singles “God’s Plan,” “Nice For What” and “In My Feelings” all becoming No. The title of that mixtape, by the way? Perfect Timing.Īlthough Lil Baby cracked the lower reaches of the Hot 100 on his own a few times in 2017 and early 2018, “Yes Indeed,” featuring Drake, was in many ways his commercial coming-out party. Some of them, like Young Thug and Lil Yachty, even showed up as guests on the debut project. When Baby released his first mixtape in April 2017, his mellifluous, high-pitched flow sounded both unique enough to stand out in a crowded scene - which helped ink a deal with Migos home Quality Control Music - and stylistically in line with his contemporaries. By the time that Lil Baby was released from prison in 2017, after serving a two-year stint for probation violation, popular music had shifted from where it was two years earlier: hip-hop had become the leading genre of the streaming era, and songs like Migos’ “Bad and Boujee” and Rae Sremmurd’s “Black Beatles” had topped the Hot 100 chart. The ascent of Lil Baby coincides with the rise of melodic rap coming out of Atlanta - before he was scoring consistent top 10 hits, artists like Young Thug, Quavo, Future and Lil Yachty had notched crossover hits with warbled hooks between their (sometimes also warbled) verses. Yet by using a uniquely compressed path, Baby has become an undeniable superstar. Lil Baby’s ascent has been so rapid - after all, his debut release was just over three years ago - that his 2020 numbers can appear mind-boggling to those who haven’t been paying close attention to the rapper’s respective rise. Seven songs on the album have accumulated at least 100 million on-demand streams this year, while the MC has guided five songs into the top 20 of the Hot 100 chart so far in 2020, and recently reached his highest peak to date with his protest anthem, “The Bigger Picture.” for the first half of 2020, according to Nielsen Music/MRC Data’s 2020 midyear charts the full-length has spent five nonconsecutive weeks atop the Billboard 200 albums chart since its late February release, including the past four chart weeks. My Turn, the latest album from the 25-year-old Atlanta rapper born Dominique Jones, was just named the most popular album in the U.S. If you’ve been paying attention to the Billboard charts at all this year, you know that Lil Baby has been a constant presence on them.
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